The Long Tail Keyword Strategy

By Albert
In Google SEO
26/01/09 at 19:59
2 Comments

The Long Tail Keyword Strategy

Over couple of years, people have thought that focusing on only a few keywords to rank high in the search engines, was the fastest way to promote their site. Ranking popular single worded keywords may be very beneficial to getting quick reliant traffic over the search engine, however, because competitors have ranked so high in the search engines, it may seem impossible to catch up. Long tail keywords may be your simple solution to getting the promotion that you have been seeking.

What is this “Long Tail” Keyword Strategy

Long Tail Keywords involves thousands of keywords and not rely on just the top 10 keywords on generating traffic. It is said to be the opposite of single keyword promoting and if used right, it may expand your exposure over the search engines. It is fair to say that popular single worded keywords are very efficient in generating thousands of readers quickly, however, here is where Long Tail Keyword strategy come along to help new webmasters who have a disadvantage. Think of each keyword as traffic generators and lets say that each of these keywords generate 3 visitors each day. Now multiply the # of keywords by 3 and look at your results. This is the process of the Long Tail Keyword strategy and has been known to work. Long Tail Keywords rely on keywords that you hand pick and experimenting with the vast variety of keywords can be very beneficial to increasing more exposure for your site over the search engines. Keywords that have a lot of competition like for example, “chocolate,” can be very hard to be ranked first in the search results. It can possibly be known as impossible for a new webmaster for an invigorating competition like chocolate, however, the Long Tail Keywords strategy bypasses the competition and ranks only the thousands of keywords that are synonyms or relatively close to that competed keyword. In this case, chocolate.

Example:
Competed Keyword: Chocolate
Long Tail Keywords: Melting chocolate, hot chocolate, chocolate plants, dark chocolate, white chocolate, quality chocolate, and etc

In a world where people are more sophisticated, minute details like including, “quality chocolate” as one of your keywords, can redirect targeted readers to your page, where there is less competition to compete than the keyword chocolate. It is best to try and avoid keywords that are broad, however, it is recommended to include these popular broad keywords anyhow because you will never no whether or not, you may be promoted higher in the search engine and receive more traffic.

Popular studies has shown that one of the largest companies, Amazon, reported that they have made 57% of their sales based on keywords outside of their top 10 popular keywords. (That must say something.)

Before you walk out, I want you to remember this, gaining readers is not decided on only a few pesky top ranking keywords, but also the thousands of keywords, also known as Long Tail Keywords, also plays a role in the scene of site promoting. Try out this SEO technique your self today and let your self decide. There may even be someone searching up one of your Long Tail Keywords as we speak.