How to Use Web Analytics & Why

By Albert
In Internet Marketing
07/03/09 at 11:49
5 Comments

How to Use Web Analytics & Why

Essentially every serious web master must have some sort of web analysis program to determine where incoming traffic is coming from and what source is benefiting their site the most. Web analysis gives web masters the ability to look what is working and essentially experiment with certain advertising campaigns, keywords, and etc, and see what works and what doesn’t. It gives webmasters the information that they need most and potently utilize the most beneficial source of incoming traffic toward their site to see if the rate of visitors is increasing or vice vera.

5 Main Things to Look at With Web Analytics

We now know that essentially web analytics are like daily statistics of how our sites are doing and how many visitors is it receiving, but in essences, how do you utilize the most out of Web analysis?

* The main thing you want to focus on first is the keywords. Webmaster analysis generally gives information on what keywords are being looked up over the search engines that are redirecting new readers to your sites, and utilizing the most attracting keywords with posts and possibly title arrangements, might give you a better rankings in the search engine and possibly getting more of that juicy source of incoming visitors from those keywords. Some web analysis even gives you certain keywords suggestions as well to aid your site in search engine optimization.
* Web analysis takes trail and error. Although it may be disheartening to see your pocket change slip from advertising campaigns that don’t work, that is just the learning experience. Every niche have different marketing strategies such as article marketing, in text advertisements and etc, and web analysis is just the right tool to tell you what is working most effectively and what isn’t.
* Looking into the “Full details on certain trends.” Noticing some factors of your site’s statistics is an ultimate maneuver to utilize the situation, whether you be are noticing a certain trend when visitors visit, or clarifying which sites are referring back to your site, and what works and what doesn’t, gives webmasters the balance information of when or what you need to do to optimize your site’s exposure over the web.
*Looking at the pie charts and bar graphs, the pie charts and bar graphs is generally to see the changes of your sites daily and give webmasters input on what has drastically changed and what has not.
* Looking into your site’s web bounce ratio with the new visitors percentage and what in essence does it mean. The web bounce ratio is basically the overall percentage of readers that come back to your site, after the first visit. The goal is to achieve the most lowest percentage and generally advertising campaigns with low bounce rates generally mean that it is a great source of getting new loyal readers.

Some Recommended Web Analytic Programs

Google Analytics – Google Analytics is the most commonly used, free web analytic program that gives basically every detailed information that basic webmasters need. In essence it is a must for any webmaster.

Hit Tail – Hit tail is a great secondary optimizer in giving you great suggestions on what keywords work and what is being searched up that is getting redirected to your site. General web analytic programs like Google Analytic, doesn’t provide this complex information, thus making this one of the most favorable programs to use, SEO wise. They offer a 60 free trial of the program so you can test it out for your self as well.

Mybloglog – Although Mybloglog is a social networking community where you can interact with people and groups, it also provides up to hour detailed information on what people are reading and what they are clicking all for free.

Feedburner – Feedburner is generally the the most used feed counter and feed analytic tool in the web. It gives your readers the ability to subscribe and read up to date posts from your blog as well as give you sequences of statistics on what your readers are reading and what they are clicking. A great free tool that every web mater should implement into their sites.

Clicky – Clicky gives you up to date statistics on in bounding traffic toward your site that is updated every hour. They offer plans such as the free trial version, which only lasts 21 days and composes the most cruel information of your site in one simple dashboard interface. It is a must for new blog owners and even have an easy to use interface as a bonus. They also offer a professional plan, which offers webmasters the ability to use the most praised spy tool, which gives webmasters the ability to see every single detail on where their visitors are clicking from and see what actions they are doing in full detail.