Have you ever wondered why sometimes you visit a web page that is .net, but you type in .com and it redirects you back to the domain .net page? (Try it your self, type in google.net) Well, the real answer is that they are playing it safe even if it will cause them a faction of their money for paying for the multiple domains annually. It may be their smartest move they have ever done in protecting their brand as well as redirecting more accurate web traffic.
Please be aware when I say “sub domain” in this article, I am referring to domains such as .net, .com, .co.uk, and etc.
What Are Domains?
Domains are websites with their own distinct URL address name like www.google.com, however, domains may vary in many sub categories besides .com such as .net, .co.uk, and many more to come. You can see what these possible sub categories may lead to if your regular domain becomes reputable and you didn’t secure those spots earlier.
Why Should I Secure Multiple Domains For My Brand?
There are 2 most important reasons as to why you should purchase other sub domains other than your just your domain. One being…
- To protect your site’s reputation – You won’t ever know what may possibly happen if some anonymous person purchases sub domain and may decoy them selves as the real owner for having a reputable domain and may ask for a ransom for the domain. This may seriously hurt the reputation of your business as well as cause more disturbance around the web. Imagine if someone claimed Google.net, that would seriously put Google on their heels. Check out their domains when you search for Google domains.
- To receive accurate traffic - When I say accurate traffic, I mean precise traffic that mainly goes directly to your website, but some might accidentally type .com when it’s actually .net. If you didn’t purchase the .com domain, there are going to be some stranded visitors thinking that something has happened to the site. That is why many large cooperate sites such as google as well as yahoo purchase multiple domains to secure their brand from Internet posers as well as redirect stranded visitors to their domain web site.
The majority of people are more aware of .com, unlike other sub domains such as .net or .info and they are more likely to remember .com as well due to it being one of the first sub domains available and namely being the large corporate sub domain to follow for big businesses like Google.
