You must be thinking, what do computer viruses have to do with Internet marketing and money making? Although they are two different topics, there is some common knowledge that computer viruses share with the Internet marketing industry that we can especially learn from, and I will tell you why.
Supply and Demand
You have probably heard of broad this statement a couple of times if you are from a marketing background. Supply and demand just emphasizes on what consumers want and the goal is for successful marketers to fulfil consumer’s demands to make big money, but what relevance does this have with computer viruses? I will tell you what.
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The Demand
Because of the new world of advanced Internet usage, computer viruses and how it can negatively slow down computers, caused consumers to panic, thus illustrating a new market. Not only did the evolution of computer viruses unleash a new market, it created a new supplement of supply and demand for computer techies to build a new market.
What can we learn from this?
- Viruses created a reason why consumers wanted a new demand on anti virus softwares
- Supplementing on a new demand can result in a new powerful market
- It gave a purpose for consumers to buy
The Supplying
This is where big companies like AVG, Antivir, Norton and many more big anti virus companies come in. Big markets begin to form to ease consumer’s needs to make big profits. In reality, any market can form as long as you set the proper demand for it. There are just some things that have consistent demands such as popular merchandises like mp3s and much more.
What can we take from this?
Creating a demand and supplying consumers the essentials that they are seeking, is a marketing technique that worked for the anti virus industry. It not only created a new market where new marketers began to roam, but it also created a new essence of Internet marketing in general.
Computer viruses are a great example of supply and demand because every day there is new viruses to be found, and it is just a on-going epidemic that just aids the anti-virus market even more every single day.
