Ever since the swine flu out break, it has been devastating for some nations. Although we aren’t here to discuss about swine flu in particular, there is something we all can learn about marketing wise, and that is supply and demand. Although this post is some what relevant to our most recent post, What Marketing Techniques We Can Learn From Computer Viruses, we thought the swine flu was an even better example of simple supply and demand, and we will tell you why.
Swine Influenza
Although we aren’t talking about specifics, it is always a good marketing plan to learn about what this “Swine flu” is. So, what is swine flu?
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Swine influenza is a rare flu like symptom that is usually only occurs to pigs, however, due to the flu mutating, the flu like symptom was able to be passed on person to person.
What was the Market’s Reaction?
Although swine flu isn’t a food borne illness, people still have the catastrophic idea that it can be passed on through eating pork. Because of this, this has reduced pork sales, for example Mexico, their sales have dropped 85% and some nations are even banning their export of pork meat because of this scary theory behind it.
Even though sales for pork meat has dropped and some are even banning meat from certain countries, for the two leading makers for respiratory masks, this is good news. Demand for flu masks and hand sanitizers are booming that they believe to increase flu mask production because of this new epidemic. Read more about it here. This is a big process of supplying and filling that demand for consumers.
What Can We Take From This?
The market unpredictable, and because of this huge increase of demand because of this new illness, health kits and health equipments are selling rapidly. Although the swine flu is tragic, especially for those who have died because it it, it is a good example of the market and it’s process of supply and demand, and the catastrophic ideas behind it that makes the market go booming.
