As we all know, the Google search engine is the paradise for all webmasters. It is the essential source that provides webmasters the opportunity to look and expand, and to encourage more readers to come to our sites, however, there are a few guidelines that Google encourages webmasters to take to heart.
The 7 Golden Rules
- Have a content rich site. Google likes content rich sites that has a voice – they love quality sites. Their mission is to have only quality like sites in their search engines, and they will do just that. They hate spam as much as I hate having spam in my mail box.
- Write content for the purposes of humans and not for the purpose of the search engines. Although it is sometimes good to optimize on a few keywords here and there, when it becomes really repetitive, that is when Google begins to frown on you.
- Having a specified niche. Google loves organization as much as they love quality sites. They love compassionate sites that have a certain objective. They are looking to correlate and reward top quality sites to certain search results. For them, it is all about rewarding and assigning sites that is the most influential for the search results that are very much the same as their site’s niche. It is all about assigning only top quality sites to search results that they feel much deserves it. That was the purpose of their algorithm, and they will continue to improve their algorithm to support it.
- Google hates sites that looks like a link farm. Ideally not having a lot of links is a good idea. Although Google suggests not have more than 100 links on one page, some webmasters say otherwise that it is wise to not have more than 20. Also, consider who you link with and who links back to you, because Google also strongly hates link backs from “bad” neighborhoods.
- Google hates paid links as much as they hate link farms. Don’t be the one to try buying link backs from sites that have a higher page rank. Although Google has introduced this new type of market, Google prohibits that, and you will never know when your site might be penalized for it. In my opinion, it is not worth the risk because page rankings are unreliable and Google’s algorithm always changes. Your best bet is to only focus on generating traffic and viewers like all webmasters are doing, and not look only at page rankings.
- Google loves content more than anything. Google simply hates videos and pictures. Not because they just don’t like it, but simply because their spiders can’t index it. This is why you may frequently hear the term, “content is king.” Some examples of things Google bots ignore are flash and javascript, simply because Google’s bots can’t index them.
- Did someone say black hat search engine optimization? Google hates, simply hates, anything that aids the cause of spam. Anything that has to do with the word “automated” or “spam” should give webmasters something to worry about. If ever using an illegitimate way to get backlinks for the purpose of aiding your site’s SERPs, (Search Engine Results Pages) in most cases, it is going to cost you more than your ever going to gain from it. It is best to stay as far away from it, although it may seen tempting.
