Newbie’s Guide on How to Use QuantCast Effectively

By Albert
In Tools
11/06/09 at 17:41
2 Comments

Newbie’s Guide on How to Use QuantCast Effectively

We all know that getting traffic is no easy game, and whats harder is to trying to monetize off them. The goal is trying to monetize those visitors as many times as you can, again and again with the little to no traffic you may have, and to do this, you’ve got to quantify it with QuantCast.

Quantcast?

The main features that attracts many webmasters to QuantCast is that they provide solid statistics, not just traffic that shows when and where they are coming from, but they also show information on the age, the regions, the visitor’s level of education, income, and more. These statistics can help give you a better idea as to who is reading your stuff, and why they are. The more you know about your visitors, the more better you will understand them and improve your site’.

Lets take a look at MoolaDay’s statistics even though it isn’t fully “quantified.” In a few more weeks, it will be fully quantified I believe.

http://www.quantcast.com/mooladays.com

You can already see the benefits of using QuantCast to seeing your site’s web traffic. Not only is QuantCast also a great way to showcase your traffic to potential advertisers, it is also a great way to learn more about your visitors and increase your benefits. This can be a powerful tool in monetizing a website and give you a better idea of who you are speaking out to. How to quantify your site? It is easy really.

Sign up for an account.
Input your web address.
Add the QuantCast javascript into your web page. Can be located anywhere. On the side bar or on the footer, it doesn’t matter.
Verify, and your done.

Even though after you have successfully added your site to QuantCast, it may take a month or so for QuantCast to fully analyze your traffic because it begins tracking when you first slapped that code onto your website. When weeks go by, you then will see options unlock like the Business and Demographics tabs. The reason to use QuantCast is to analyze and learn more from your visitors, and QuantCast provides just the information we, webmasters, need in order to know what to improve. It is not a tool of trying to build new visits, but rather a tool to help improve communication with the audiencee w already have and maintain, which is a powerful weapon in monetizing.