Keyword research is very important in terms of picking out which keywords best suits your site’s theme as well as which will show longer lasting results. In most cases, webmasters try to find low competitive keywords that are easy to rank for and have a high search volume with tools like the Google keyword suggester, however, there are some common mistakes webmasters are making in terms of keyword researching.
The 5 Keyword Research Mistakes
- The first mistake when people are using the Google keyword suggester tool, purposely made for Adwords, is that when they find the right specific keyword, they leave the option on ‘broad.’ The more accurate way to see the search volume for a phrase is to change ‘broad’ to ‘exact.’ I see too many webmasters repeat this mistake and rank for a keyword that they think is gold, but to later find out it is worth almost nothing.
- The second is that people simply don’t research with multiple tools. Although Google’s tool is the most accurate of them all, no tool is 100% accurate. It is best to compare results with other keyword tools like the one from Wordtracker to guarantee your hitting a keyword that is actually worth trying to rank for.
- When looking at how competitive a keyword is, you should put the keyword in quotes, like this. (“Keyword you want to rank for”) Then, you should put the keyword in Google’s search engine with the allintitle: command, to give you an idea of how much competition you have to dealt with beforehand.
- People are not realizing that tools it self cannot determine everything accurately. One can and should use common sense as well. Anticipate what people would search up, and try to rank for that keyword if it is uncompetitive.
- Competing for a really competitive one word keyword. Unless your Microsoft or some big multimillion company, you won’t see results for a high tier keyword like “money” anytime soon. Long tail keywords are the way to go and are easier to rank for. Some long tail keywords even out shine single word keywords in terms of search volume.
