Internet Marketing: Building Trust Over The Internet
1 views | July 12th, 2009Internet marketing involves a step by step plan. You cannot slap some random content out there and expect to make profits off it. To best leverage the power of Internet Marketing, one must consider the effort to building a great content rich website that builds both trust and sales.
Building Rich Content
All Internet marketers at the start should personally visualize and define what they want their image to be online. Any reputation can go down hill anytime for any apparent reason, whether it be from a bad review from a single customer, to having a website that is full of dead links. Treating every customer like your very first customer is important in Internet marketing. Building momentum by building a community is the key to getting your business to spread virally, and ultimately more sales.
Buyers want to see content. They don’t want to see products slapped into their faces the moment they visit the front page of a website. What you put on your front page defines your overall site image, so treat it like it represents you. Mention ideas and opinions on topics that you can relate to your readers. The idea of Internet marketing is to better understand your customers and to treat them like kings and queens. Build a personal connection. Build persuasion in your articles. Take the time to understand them and they will be more reluctant on buying your products. Don’t be witty and be half-minded and slap some product in your customer’s faces, unless you know what your doing of course, or else you could be losing valuable customers. Since when did we trust and purchase off the bat from any squeeze page that slaps a product at your face?
Targeting Audience
Targeting your audience and building content that fits your site’s personnel, is important in terms of having your readers feel that they can relate to some of the stuff your saying and build a somewhat personal relationship with you. The image that you lay out for your audience effects all aspects of trust, loyalty, friendship, customers, sales, and more.
Got a market that is broad? Good, lets slim it down a bit. Think of geographic targeting, think of gender, as well as ethnicities. All these aspects or should I say, statistics, help to better target products that your customers are actually interested in. Read statistics, learn from them. Slap a QuantCast javascript on your site and see your reader’s stats and learn from them. Knowing whether or not your customers are of a higher education or a lower education to being low income people who are looking at your site, helps to better determine which products fits best for your typical audience. That way, you get the most out of the audience that you have already obtained.
Ever pulling away from your customers and undermining them is the fastest route to literally digging a graveyard for your business. Treat your contents with care and be more conscious of what position you are in. Even if things are looking well now, one slip up can ruin your entire fortune. The #1 rule of Internet marketing. Don’t ever pull away from your customers. Period.
Definitely… content is really important online. Making your viewers feel at home is vital. Maybe it would prove useful to embed a good video you’ve made on a site. You’d have to make sure the content is good, of course, as well. But once you have that, you can put it on your site and have it hosted on YouTube as well as other sites like Veoh and AdWido to maximize your exposure.
In many ways, people don’t trust Internet Marketers because they think we are outright cheaters and liers. And to be honest most Internet Marketers are in fact scumbags who would do anything for a quick buck. That is why if you can capture the trust of your market, you will be miles ahead of the competition.
Building trust and relationships is the key… great post! Thanks for the tip on QuantCast, as I have never heard of them before.
Excellent points about relating to and connecting with the consumer. Marketers have to think of internet marketing as an online retail store…connect with your customer. It may not be bricks and mortar but just like bricks and mortar, customers can simply walk out and away. Also, don’t thumb your nose at them. Don’t treat them like idiots if they’re not as tech savvy as you are; they could very well be a less tech person looking to purchase a gift for someone from your site.
You had some excellent points here on customer service and connecting with that customer; very basic but important. Especially since that part seems to be easily forgotten.