5 Ways to Help Decrease Your Site’s Bounce Rate

Bounce Rate ChartBounce rates are important indicators in affiliate marketing as well any any website that something has gone horribly wrong, well not horribly wrong, but not the way you would like to happen. People are simply “bouncing” off your pages to another page. A high bounce rate means more of the people are bouncing off your pages to another external page that isn’t part of your site’s structure. That is bad because you could be losing customers or even new readers! Keeping your bounce rate to it’s most minimal is important in making the most out of your new visitors.

  1. Direct users to start reading not find. Ever strolled along a website that you said to your self, “Where the heck am I supposed to look at?” Well, you’ll be surprised that new readers maybe stranded on your site as well. Having useful content and a navigation menu that they can easily click through is important in terms of keeping readers on your page. Like Matt Cutt once said in a video presentation, maybe paying some stranger off the street $20, maybe your best investment. If they can’t navigate through your page, then you know something has gone horribly wrong in your site’s layout.
  2. Have a clear theme. The moment they had their first galance on your site, they should already have the slightest idea about what your site is about. If your site fails to persuade new readers from their first glance that it is a blog about money making or a blog on Internet marketing, you might have to consider arranging your site’s theme.
  3. Offer subscriptions. Offer RSS feeds as well as e-mail newsletters that readers can easily subscribe to, for readers to get daily updates. This helps to enhance your bounce rate because those readers come back to read more and more.
  4. Have good content. Of course no one would like to stay on a page that isn’t even worth reading. Having valuable content to offer to new readers is important in maintaining your site’s image as well as help to building a community.
  5. Make your site appealing. This can range from adding videos, images, podcasts, to adding helpful content. Anything that gives you that thought that this is what a real site should look like, should be incorporated within any site to maintain a new reader’s interest. Variety is a virtue in appealing to new visitors and thats where first impressions are made.

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