Marketing online can be tedious work, even for professionals. The ground work of marketing your own product to make money online, is no easy task. If you asked any experienced marketer, you would know that there is no easy gain to online publicity without the right techniques. There are three options for a product manager to choose from to try and seek out more exposure on the web. And those three options are: 1, try to optimize for the search engines to rank well or 2. pay for advertising on networks like Google Adwords or 3. try to appeal to big social networks like YouTube to get free exposure.
To get you more relaxed as to where we are going to start off, we’d like to underline some of the most basic principles of starting your very first advertising campaign, that every serious business owner should incorporate before starting a real campaign. At the end, perhaps even maybe recommend a few cost-efficient advertising sources, besides large PPC networks like Adwords that just drills through your wallet.
Highlight your competitive edge. In any advertising campaign, one should find a competitive edge to their business and stick with it. It is sort of like a business sticking to a memorable slogan. Having a competitive edge will just enhance your business’s overall image even more.
Experiment with your ads. Paid advertising is really all about experimentation and really digging deep down on statistics as to whether or not which spot gets the most exposure. Testing and experimenting with advertising can go a long way of effectively coming across a wider range of audiences and getting the most bang for your buck.
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Look at your web stats. If you already have had some background information or some knowledge on what your audience likes to read about, new readers are probably going to like that information too. Web statistics are great indicators to decide which landing page is the most controversially accepted, and which are the better candidates to use in your advertising campaign.
Monitor your ads. In addition to experimenting with ad placement, it is very important statistic wise to monitor your ads’ performances. If conversion rates weren’t as high as expected, try a different approach and mix it up a bit until you hit that target. There is no limit to how many times you can edit your campaigns. No marketer will get it their first try, it takes ages of practicing and testing. Use the information you know now and modify your campaigns on the way for more better performing results.
Target long tail keywords. If you are planning to participate in a PPC network like Google Adwords, it is very important to target longer tail keywords for better quality traffic and money wise, it is cheaper. This is a must if you plan on participating in PPC networks like Google Adwords.
Some Cost-Effective Advertising Options
Some great advertising options just to get you started on your first cost-effective advertising campaign.
- Buy private ad spots on popular blogs that are relevant to the product you are promoting. This type of advertising is usually based on the number of days an ad was placed on site rather than having a “per click” fee. It can prove to be more effective than PPC advertising alone, depending on the quality of your campaign.
- Message webmasters on starting a joint venture or a partnership. What a joint venture is, is really, a negotiation between two webmasters. Usually between a webmaster who has the publicity and the right exposure. It is sort of like affiliate marketing all over again, except more interactive.
- Wait for PPC vouchers for free advertising. In the first days of January of 09, Google held a free $250 Adwords voucher for new customers. This was one of the biggest opportunities to get free leads and make money free! If you asked any marketer who took on the offer, you would know that they did indeed enjoy that $250 worth of free advertising while it lasted. Who wouldn’t enjoy free advertising right?
- Start your own affiliate program. Juicy affiliate programs that involves high level payouts, gets spread between webmaster almost as fast as the swine flu. Not only is this type of indirect advertising a great option to pursue, it also creates a good image among participating webmasters.
- Suggest to write guest posts on popular blogs. This is a must for any marketer who is really low in terms of money. Not only is this a great way to get a free backlink, it is also a great way to showcase the quality of your writing and your website. And best of all, it is completely free.
- Consider optimizing for the search engines. If you rank high in the search engines, you don’t need to worry about getting constant on-flowing visitors. The search engines will prove to be your #1 source of getting unique visitors everyday. Some great suggestions and techniques we recommend on Google SEO can be found here.
