Google Adsense is the probably the most prominent PPC solution out there for web masters and most recently, they have incorporated newer ways for publishers to optimize their earnings even further to maximize profit margins.
The new feature that Google Adsense have incorporated in the past days that many publishers have been raving about, is the feature “Targetable Channels.”
What is Targetable Channels?
Your first question may be what exactly is targetable channels and how can I use it to maximize my Google Adsense earnings? Basically what targetable channels does is that it enables advertisers to target a precise ad slot on your website through their AdWords campaign (if you enable it). This means that if you have an Google Adsense leader board on the top of your website and you have targetable channels enabled, an advertiser from AdWords can bid for that position. Likewise, similar to how eBay functions, advertisers can compete with one another for a position which in turn could mean increased revenue for you as the publisher.
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Bottom line is that this new feature enables publishers to get the most out of their web space and in addition, enables publishers to focus more on providing solid quality posts. Google Adsense has been striving to improve the experience for publishers and seeing that this new feature has been rolled out, it is safe to say that Google Adsense is also one of the more advanced networks out there which many publishers can benefit from.
Instructions on how to enable targetable channels can be found through this tutorial video made from Google themselves.
Here are a few things Google suggests in trying to maximize your profits while enabling premium ads.
It’s important to keep in mind that ad placements can take up to 3 months to show up for advertisers to choose from, so the sooner you implement the following steps the sooner premium ads could start showing up:
1. The most important step is to make your ads available for placement targeting by creating targetable channels so that premium advertisers will be able to select your ad placement for their campaigns. Without this, you will not be opted in to placement targeting.
2. Implement your ad units above the fold near your content, where users are already engaging with your site. Above the fold is the area visible on a page without scrolling down.
3. The use of our top-performing ad formats is recommended due to the fact that most advertisers use them to design their campaigns – medium rectangle (300×250), large rectangle (336×280), leaderboard (728×90) and wide skyscraper (160×600).
4. Opt your ad units into text and image ads, so that all relevant, available ad inventory is competing to appear on your site. The vast majority of premium campaigns are made up of image ads, so not activating this feature would exclude most campaigns from appearing.
